Resource Library: Featured

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The State of Local SEO Industry Report: Insights for 2019

Local search marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, work, and make most of their purchases. And there’s more competition than ever, placing more pressure on local marketers to drive business … read more »


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Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


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Using Voice Search to Transform Your Local Search Strategy

Date: Sep 11, 2018 1:00 EDT (10:00PDT)

Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com


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Realigning Your Local Marketing – A Starter Guide to Precision Marketing

With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … read more »


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A Complete Guide To Google My Business

If you’re managing your own local business listing on Google Maps or have a business page on Google+, you are already using Google My Business. In this guide, Boostability reviews current Google My Business features and explains their value step … read more »


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The Local SEO Super Guide

Successful local SEO requires putting in the effort to optimize and get your profiles and websites ranking for local searches. Unfortunately, there is no shortcut. However, local SEO is fairly straightforward and uncomplicated. If you are just beginning to target … read more »


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Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


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The CMOs Guide to Creating Global Digital Experiences for Local Audiences

Implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises looking to improve the effectiveness of their digital channels and maximize the economic potential of trade in the markets in which they operate. … read more »


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Enterprise Local Marketing Automation Tools: A Marketer’s Guide

  Market Intelligence Report Enterprise Local Marketing Automation Tools: A Marketer’s Guide Marketing Land’s latest publication of the “Enterprise Local Marketing Automation Platforms: A Marketerís Guide” examines the market for local marketing automation platforms and the considerations involved in implementation. … read more »


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Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs

The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more »