Resource Library: Featured

webcast

Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca


webcast

7 New Trends for Better Email and Mobile Marketing

Date: Oct 24, 2019 1:00 EDT (10:00PDT)

Speakers:
Michael Trapani, Director of Marketing, Acoustic


webcast

Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


whitepaper

The State of Local Marketing Report 2019

The 2019 State of Local Marketing Report reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn about best practices and the associated competencies that are … read more »


webcast

Location Data Strategies to Improve Customer Experiences

Date: Aug 20, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Bettinger, Senior Director, Head of Consumer Tech – Americas, HERE Technologies
Cami Zimmer, Executive VP, Business Development & Marketing Glympse
Hervé Utheza, Head of Media, Advertising & Telco, HERE Technologies


research_report

Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

  Market Intelligence Report Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide MarTech Today’s 2019 publication of “Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide” examines the market for local marketing solutions and the considerations involved in implementation. … read more »


whitepaper

The State of Local SEO Industry Report: Insights for 2019

Local search marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, work, and make most of their purchases. And there’s more competition than ever, placing more pressure on local marketers to drive business … read more »


webcast

Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EST (10:00PST)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


webcast

Using Voice Search to Transform Your Local Search Strategy

Date: Sep 11, 2018 1:00 EST (10:00PST)

Speakers:
Collin Holmes, Founder and CEO, Chatmeter
Andrew Shotland, CEO, LocalSEOGuide.com


whitepaper

Realigning Your Local Marketing – A Starter Guide to Precision Marketing

With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … read more »