Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more
Assessing Ad Impact In Social Media
Social media advertising has never been more common, more important, or more challenging. As part of our ongoing analyses on advertising effectiveness benchmarks, we’ve released a report showcasing the unique impacts of social media ads. This report shows marketers how … Read more
4 Tips to Improve LinkedIn Campaigns
Few channels are more effective than LinkedIn for B2B Marketing. Advertising in LinkedIn allows for incredibly precise audience targeting and segmentation based on location, job title, job function, level of seniority, company name, company size, industry, education (degrees), skills / … Read more
5 Ways to Maximize Campaign ROI Through Social and Media Insights
Date: Aug 26, 2021 1:00 EDT (10:00PDT)Speakers:
Harvey Ranola,
Global Head of Media Intelligence, NetBase QuidMichael Seymour,
Global Director of Market Research, NetBase Quid
Global Social Media Advertising Trends Among Retailers in 2021
Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … Read more
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Date: Aug 22, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Date: Jul 19, 2018 1:00 EST (10:00PST)Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca
Unifying Your Search and Social Ad Strategies
Date: May 10, 2018 1:00 EST (10:00PST)Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software
Press Play on Video Advertising:
Tips for success in 2018
Date: Dec 14, 2017 1:00 EST (10:00PST)
Speakers:
Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software
Complete Guide to Facebook Advertising
Today, a Facebook advertiser’s biggest obstacle is that, with the proliferation of ad types, goals, and things you can actually achieve on Facebook, the options and best practices can get overwhelming. 3Q Digital boils it down for you in this … Read more
