Resource Library: Local Search

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Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs

The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more »


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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


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Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EDT (10:00PDT)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


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National Brands & Local Search: Use insights to drive actions

Date: Apr 20, 2017 1:00 EDT (10:00PDT)

Speakers:
David Mihm, Founder, Tidings
Mitul Gandhi, Co-founder and Chief Architect, seoClarity


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Optimizing for Mobile Search: A checklist to improve local SEO

Date: Mar 23, 2017 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Vice President of Strategy and Insights, Local Search Association
Damian Rollison, VP, Product, Brandify


whitepaper

Consumers Love Local: Small Retailers Have the Edge

Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local … read more »


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Using Google to Drive Offline Sales

Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.


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Personalized Local Content: Frightful or Insightful?

Date: Oct 25, 2016 1:00 EDT (10:00PDT)

Speakers:
Mary Bowling, Co-founder, Ignitor Digital
Brandon Fleming, SEO/SEM Marketing Manager, Protection 1/ADT
Cynthia Sener, VP of Operations and Product, Rio SEO


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Enterprise Local Marketing Automation Tools: A Marketer’s Guide

  Market Intelligence Report Enterprise Local Marketing Automation Tools: A Marketer’s Guide Marketing Land’s latest publication of the “Enterprise Local Marketing Automation Platforms: A Marketerís Guide” examines the market for local marketing automation platforms and the considerations involved in implementation. … read more »


webcast

Local SEO Strategies to Capitalize on Voice Search

Date: Jul 21, 2016 1:00 EDT (10:00PDT)

Speakers:
Sophia Elson, Marketing Director, MindMeld
Steve Beatty, Head of Owned Media, iProspect
Tyler Ludwig, Director of Product, Rio SEO