Resource Library: Call Analytics

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The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … read more »


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Finding Success With Attribution and Call Tracking

Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels. It’s a lot to track and … read more »


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11 Paid Search Tactics that Drive Quality Inbound Calls

Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But … read more »


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Four Strategies CMOs Can Use to Drive Growth in 2019

CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important … read more »


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Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


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The Digital Marketer’s Playbook for Voice Analytics

Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … read more »


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Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EDT (10:00PDT)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


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Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


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The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … read more »


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The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in … read more »