Enterprise Call Analytics Platforms: A Marketer’s Guide
The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more
Google Ads Conversion Masterclass: From Clicks to Calls to Revenue
Date: Mar 17, 2022 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, InvocaAmy Hebdon
Founder, Paid Search Magic
Growth Strategies for SMBs and the Agencies That Serve Them
Date: Oct 19, 2021 1:00 EDT (10:00PDT)Speakers:
Madelyn Wing,
Director of Partnerships, CallRail
Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
Date: Mar 16, 2021 1:00 EDT (10:00PDT)Speakers:
Lea Anne Roberts,
Director of Marketing & Call Centers,
Reliable Heating & AirBrooke Veal, Senior Customer Success Manager, CallRail
Build Your Omnichannel Communications Strategy: Creating Meaningful Customer Experiences Across Touchpoints
As consumer preferences for communication continue to shift towards digital methods, marketers, sales representatives, and customer support teams need to adapt their communications strategy accordingly. Instead of thinking of ways to provide a stellar phone experience versus a chat or … Read more
60-Minute Masterclass: Google Ads & Phone Call Conversions
Date: Feb 25, 2020 1:00 EDT (10:00PDT)Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech
Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
The Search Marketer’s Playbook for Offline Conversions
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … Read more
The Home Services Marketer’s Guide to Call Analytics
Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … Read more
The Insurance Marketer’s Guide to Call Analytics
Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … Read more