CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise

Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.

Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?

Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know, including:

  • Best practices in scoping out the data you need to get up and running
  • The “gotchas” to avoid in building your CDP
  • “Must have” CDP capabilities to unify data from multiple sources

Speakers:
David M. Raab, Founder & CEO, CDP Institute
David is the founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization which educates marketers and technologists about customer data management. He has been helping marketers to understand, find and deploy appropriate technologies since 1987. David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of Marketing Performance Measurement Toolkit.

Allen Pogorzelski, Vice President, Marketing, Openprise
Allen leads the marketing team at Openprise, where he’s helping marketers solve the problems with data and business processes that he’s faced throughout his 20 years in marketing. Prior to Openprise, he led marketing at both large companies and startups, including Selectica, CipherCloud and Softchain. His CRM experience includes marketing and sales roles at Jasper, Oracle, Siebel Systems and Information Resources.

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Sponsored by Openprise

Openprise automates all the painful, manual processes that sales automation and marketing automation solutions don't. Openprise is a data orchestration platform that allows data-driven marketing and sales teams to automate hundreds of business processes like list loading, data cleansing, deduplication, lead-to-account matching and many more. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics and Salesforce so you're up and running fast. Openprise customers experience improved campaign performance and execute faster, with fewer resources.