About Openprise

Openprise

Openprise automates all the painful, manual processes that sales automation and marketing automation solutions don't. Openprise is a data orchestration platform that allows data-driven marketing and sales teams to automate hundreds of business processes like list loading, data cleansing, deduplication, lead-to-account matching and many more. Openprise is designed from the ground up for CRM, so it has the business rules, best practices and data built right in, and it seamlessly integrates with solutions like Marketo, Oracle Eloqua, Pardot, Microsoft Dynamics and Salesforce so you're up and running fast. Openprise customers experience improved campaign performance and execute faster, with fewer resources.

Resources from Openprise:

whitepaper

The Complete Deduplication Survival Guide For Marketing, Sales, & Support

Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems. Download the guide to: Get detailed data de-duplication how-to’s … read more »


whitepaper

The Comprehensive Survival Guide for Lead Routing and Account Assignment

Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes, they often change, and there are many solutions that help automate. Download this guide to: Understand basic routing … read more »


whitepaper

The Comprehensive Survival Guide on Lead Scoring

Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to: Gain insight into the nuances of the scoring model. Identify the components of a good scoring model. Understand the data requirements. Evaluate … read more »


webcast

CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise


webcast

Orchestrating B2B Business Processes Around Buying Groups to Deliver More Revenue

Date: Mar 3, 2020 1:00 EDT (10:00PDT)

Speakers:
Kerry Cunningham, VP and Principal Analyst, Forrester
Allen Pogorzelski, Vice President, Marketing, Openprise


webcast

How to Build a Comprehensive Data Strategy

Date: Jul 11, 2019 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise


webcast

Key Marketing Ops Capabilities to Boost Revenue

Date: Aug 7, 2018 1:00 EST (10:00PST)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise