Resource Library: Web Analytics

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Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


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Myth Vs. Reality: The truth about digital analytics

Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more »


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SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore

Date: Feb 1, 2024 1:00 EDT (10:00PDT)

Speakers:
Ryan Brock, Chief Solution Officer, DemandJump


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Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud

Date: Jan 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kyle Robbins, Senior Product Manager, AI for Marketing at Salesforce
Carly Boddy, Product Manager at Google
Sara Fefferman, Product Marketing Manager at Salesforce


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SEO Reporting Demystified: Winning Over Executives and Influencing Strategies

Date: Aug 15, 2023 1:00 EDT (10:00PDT)

Speakers:
Dewey Lovett, Sr. Enablement Manager, Conductor
Ryan Maloney, Team Lead, Customer Success, Conductor


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GA4 Preparation Guide

You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more »


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A World Without Third-Party Cookies

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »


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The DXP Vision: Open Content and Unified Data

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more »


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How Data Drives The Digital Experience

Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more »


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Winning Life-Long Customers in a Cookieless World

As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … Read more »


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