Resource Library: Web Analytics

webcast

Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


webcast

Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust


whitepaper

Google Analytics 360: A Purchasing Guide

This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more »


webcast

Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


whitepaper

Media Rich and Fast: Best Practices for Optimizing Web Page Speed

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more »


webcast

Google & Salesforce Integration: Bringing customers and brands closer together

Date: Nov 27, 2018 1:00 EDT (10:00PDT)

Speakers:
David Booth, Chief Commercial Officer, Cardinal Path
Meghann York, Senior Director, Product Marketing, Salesforce
Jon Fusco, Sr. Lead, Strategic Partnerships, Google Marketing Platform


webcast

Live Chat Best Practices for Conversion Rate Optimization

Date: Oct 12, 2017 1:00 EDT (10:00PDT)

Speakers:
Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc


whitepaper

Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more »


whitepaper

Harnessing the Power of Machine Learning: A How-To for CMOs

Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more »


webcast

Google Analytics 360 & the Move to Enterprise Analytics

Date: May 2, 2017 1:00 EDT (10:00PDT)

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path