Operationalizing First-Party Data in Advertising
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more
Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more
Clean Room Guide: 12 Essential Strategies for Marketers
Data clean rooms help marketers access rich data sets and collaborate in ways that protect consumer privacy and drive business growth. So which strategies should you start with? Read this clean rooms guide to:
The Marketer’s First-Party Data Playbook
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
2024 Organic Website Traffic Benchmarks Report Data/Insights
Date: Jul 30, 2024 1:00 EDT (10:00PDT)Speakers:
Shannon Vize,
Sr. Content Marketing Manager, ConductorSteven van Vessum,
Director of Organic Marketing, Conductor
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Myth Vs. Reality: The truth about digital analytics
Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more
SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore
Date: Feb 1, 2024 1:00 EDT (10:00PDT)Speakers:
Ryan Brock,
Chief Solution Officer, DemandJump
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
Date: Jan 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kyle Robbins,
Senior Product Manager, AI for Marketing at SalesforceCarly Boddy,
Product Manager at GoogleSara Fefferman,
Product Marketing Manager at Salesforce
