Resource Library: Web Analytics

whitepaper

Work smarter with AI-powered marketing

You’re trying to be a more innovative marketer, but you’re buried in so much data that most of your time is spent trying to make sense of it. Explore this guide to see how Artificial Intelligence enables your team work … read more »


webcast

Data, Data Everywhere — But Where are the Customer Insights?

Date: May 7, 2019 1:00 EST (10:00PST)

Speakers:
Lynh Ho, CMO, conDati


webcast

The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EST (10:00PST)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


webcast

Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EST (10:00PST)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


webcast

How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EST (10:00PST)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path


webcast

Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EST (10:00PST)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


webcast

Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EST (10:00PST)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust


whitepaper

Google Analytics 360: A Purchasing Guide

This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more »


webcast

Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


whitepaper

Media Rich and Fast: Best Practices for Optimizing Web Page Speed

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The … read more »