Resource Library: Web Analytics

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CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise


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Enterprise SEO Tools For Content Marketing, Search Intelligence, UX And More: A Marketer’s Guide

Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more »


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The Ultimate Guide to Conversion Rate Optimization

Justuno’s Ultimate Guide to Conversion Rate Optimization (CRO) covers everything from the basics of why CRO is important to a framework for creating a strategy that works. Inside you’ll learn how to: Form a systematic approach to driving your website … read more »


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Deliver More Relevant Website Experiences by Leveraging Analytics

Date: Oct 31, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo


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The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


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B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Date: Jul 25, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo


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Data, Data Everywhere — But Where are the Campaign Insights?

Date: May 7, 2019 1:00 EDT (10:00PDT)

Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati


webcast

The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


webcast

Let Customer Reviews Drive Your Conversions

Date: Apr 4, 2019 1:00 EDT (10:00PDT)

Speakers:
Brian Massey, Managing Partner, Conversion Sciences
Allie Maupin, Manager of Customer Success, Trustpilot


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How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path