Resource Library: Web Analytics


SEO Reporting Demystified: Winning Over Executives and Influencing Strategies

Date: Aug 15, 2023 1:00 EDT (10:00PDT)

Dewey Lovett, Sr. Enablement Manager, Conductor
Ryan Maloney, Team Lead, Customer Success, Conductor


Enterprise SEO Platforms: A Marketer’s Guide

The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more »


GA4 Preparation Guide

You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more »


A World Without Third-Party Cookies

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »


The DXP Vision: Open Content and Unified Data

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more »


How Data Drives The Digital Experience

Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more »


Winning Life-Long Customers in a Cookieless World

As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … Read more »


SEO Recon: The What, Why, and How for Building Amazing Links

Date: Aug 23, 2022 1:00 EDT (10:00PDT)

Kyle Ochsner, Research Team Manager, Page One Power
Devin Boudreaux, SEO Client Strategist in Research, Page One Power
Tyler Bain, Project Manager, Page One Power


5 Best Practices for Bringing Together All Your Marketing Data

For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … Read more »


The Ultimate Guide to Calculating Marketing Campaign ROI

Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … Read more »