News Archives
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To ensure that customers and prospects have the ideal interactions at every touchpoint, marketers first need in-depth information about the journey buyers navigate on their way to making a purchase, as well as how they interact post-purchase. Learn more. Read more
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Read more
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise marketing work management tools can offer significant benefits that help marketers get a handle on their work and better communicate with colleagues. Read more
Enterprise Headless & Hybrid CMS Platforms
This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. Read more
Enterprise Marketing Attribution and Predictive Analytics
This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. Read more