News Archives

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Enterprise SEO Platforms: A Marketer’s Guide

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. Read more »


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Enterprise Identity Resolution Platforms

Consumer expectations for highly personalized marketing interactions have reached an all-time high. As a result, identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more »


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Email Marketing Platforms: A Marketer’s Guide

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. Read more »


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Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise sales … Read more »


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Enterprise Marketing Work Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The 27-page … Read more »


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Enterprise Headless & Hybrid CMS Platforms

This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. Read more »


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Enterprise Marketing Attribution and Predictive Analytics

This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. Read more »