News Archives

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Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more »


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Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more »


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Enterprise Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


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Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »


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Enterprise Email Marketing Platforms: A Marketer’s Guide

As excited as digital marketers get about the shiny new thing, one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. Read more »


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Enterprise SEO Platforms: A Marketer’s Guide

The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more »


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Enterprise Identity Resolution Platforms: A Marketer’s Guide

Consumers use a wide array of devices and online/offline touchpoints throughout their purchase journeys, leaving marketers with the difficult task of trying to understand which online devices and offline behaviors belong to a consumer, as well as who that consumer is. Read more »


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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more »


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Enterprise Conversion Optimization Platforms: A Marketer’s Guide

COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more »


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Enterprise Digital Experience Platforms: A Marketer’s Guide

The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more »