B2B Marketing Automation report


MarTech Intelligence Report:

B2B Marketing Automation Platforms:

A Marketer’s Guide


MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 44-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.

This report answers questions like: 

  • What factors are driving B2B marketing automation platform use?
  • What capabilities do B2B marketing automation platforms provide?
  • Does my company need a marketing automation platform?
  • Who are the leading players in B2B marketing automation?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 10 leading B2B marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acoustic
  • Acquia
  • ActiveCampaign
  • Adobe Marketo
  • Bloomreach
  • HCL Unica
  • Oracle Eloqua
  • Salesforce
  • SugarCRM
  • Thryv

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B marketing automation platform for large and enterprise-level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B marketing automation software.

Editorial Advisor:
Kim Davis, Editorial Director of MarTech

Pamela Parker, Research Director, Third Door Media

Marianne Fulgenzi, Research Consultant

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in the fourth quarter of 2022.