Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Email Marketing Platforms: A Marketer’s Guide
Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Enterprise Digital Events Platforms: A Marketer’s Guide
Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more
Enterprise Marketing Attribution and Predictive Analytics Tools: A Marketer’s Guide
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. But when budgets are tight, the prospect of eliminating waste is especially resonant. Read more
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more