Enterprise Email Marketing Platforms: A Marketer’s Guide
As excited as digital marketers get about the shiny new thing, one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. Read more
Enterprise SEO Platforms: A Marketer’s Guide
The essential role of search for consumers and business buyers, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need. Read more
Enterprise Identity Resolution Platforms: A Marketer’s Guide
Consumers use a wide array of devices and online/offline touchpoints throughout their purchase journeys, leaving marketers with the difficult task of trying to understand which online devices and offline behaviors belong to a consumer, as well as who that consumer is. Read more
Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Enterprise Customer Data Platforms: A Marketer’s Guide
The post-pandemic business world — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when global uncertainty and widespread layoffs dominate the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Enterprise Call Analytics Platforms: A Marketer’s Guide
The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
Enterprise Digital Events Platforms: A Marketer’s Guide
Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more