Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
Generative AI for Content Creation: A Marketer’s Guide
Generative AI for Content Creation: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about generative AI for content creation solutions – what their capabilities are and how they can help marketers drive more revenue. This report examines the current … Read more
B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
Email Marketing Platforms: A Marketer’s Guide
Despite the rise of social media and chat apps, email’s reach and ROI continue to grow, making the choice of an email marketing platform more critical than ever. Read more
Marketing Work Management Platforms: A Marketer’s Guide
Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill. Read more
Identity Resolution Platforms: A Marketer’s Guide
The global identity resolution software market was valued at $1.69 billion in 2024 and is anticipated to reach $4.28 billion by 2032, witnessing a CAGR of 12.33% during the forecast period. Read more
Call Analytics and Conversation Intelligence Platforms: A Marketer’s Guide
Eighty-five percent of marketers believe inbound calls are vital to their digital-first strategies. Read more
Customer Data Platforms: A Marketer’s Guide
At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more
Marketing Automation Platforms: A Marketer’s Guide
The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more