6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more
The Ultimate Guide to Marketing Automation Terminology
If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more
8 Ways to Leverage GDPR for Your Agency
While GDPR may feel a little like red tape, the new laws are designed to help us build trust with customers and provide a better user experience. And as marketers, that’s our end goal anyway, right? In this issue of … read more
The Growth Marketer’s Guide to Email Metrics
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what … read more
B2B Marketing Automation Platforms: A Marketer’s Guide
New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide Editorial Advisors: Anand Thaker, CEO, IntelliPhi Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door Media Editor: Claire Schoen, Director, Marketing Services Content, Third Door … read more
52 Tips to Improve Your Email Marketing
Download this eBook to get 52 best tips for optimizing your email campaigns on everything from subject lines to copy length.
Neil Patel’s Guide to Email Marketing
If you’re looking to learn more about what it takes to run a successful email marketing program, start with some tips from one of the world’s foremost digital marketers—Neil Patel.
Guide to Email Metrics & Benchmarks
This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more
Agencies Talk: State of Email Marketing
85% of marketing agencies say that email marketing performance is increasing Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing since it performs well at a low cost. SharpSpring gathered … read more
Why Email Holds the Key to Lasting Customer Relationships
With limited resources and growing consumer demand, it’s critical that marketers prioritize the one tactic that is efficient, trackable, and plays remarkably well with all of their other channels: Email. In this guide from Emma, marketing expert and author Jay … read more
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