Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download Marketo’s new Definitive Guide to Engaging Email, a jam packed 150+ … read more »

What Marketing Automation Does Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it … read more »

With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the … read more »

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »

You’ve decided to implement a marketing automation platform…great! This whit paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Discover 10 key questions to ask vendors, such as: Do they require … read more »