Resource Library: Featured

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State of Email Marketing 2021 Report

Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, … read more »


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5 Habits of Top-Performing Email Marketers

Date: Feb 23, 2021 1:00 EDT (10:00PDT)

Speakers:
Kayla Fuller, Email Strategist, Validity
LB Blair, Solutions Consultant, Validity


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Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear

Validity has the five-point inspection you need to help you diagnose issues, tune-up, and get your email marketing ROI in gear. When you download Validity’s new eBook, Email Tune-Up, you’ll get step-by-step instructions to take control of your email performance so … read more »


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Getting Started with Email Marketing Automation

There’s a reason email is the most commonly automated marketing channel. By leveraging email marketing automation, you can send consistent, customized content to your target audiences while: Reducing hours spent manually scheduling and deploying emails Nurturing potential clients who have … read more »


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Meet BIMI: The brand-boosting email security marketers must have for 2021

Date: Jan 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Rahul Powar, CEO, Red Sift
Chris Bailey, VP of Strategy & Business Development, Entrust


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5 Privacy Regulations Marketers Need to Know for 2021

Date: Jan 12, 2020 1:00 EDT (10:00PDT)

Speakers:
Parth Trivedi, Marketing Solutions Engineer, OneTrust PreferenceChoice™


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2020 Email Deliverability Benchmark

Although email is the marketing channel with the highest ROI, messages need to actually reach the inbox to take advantage of this return. According to our latest research, on average, one in six messages are not reaching the inbox. How … read more »


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Personalization Playbook: User Segmentation

Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … read more »


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The Fundamentals of Email Marketing

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send … read more »


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The New Customer Engagement Model: How to Adapt Your Marketing in the Consumer Privacy Era

The rules of marketing continue to change – especially in light of data measures like the CCPA and Apple ITP. Consumers now expect privacy-oriented marketing from all brands. Fail to adjust to their privacy preferences, and you’ll undoubtedly see a … read more »