Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation
Date: Jun 23, 2022 1:00 EDT (10:00PDT)Speakers:
Amanda Venezia,
Senior Marketing Programs Manager, ConversicaKendra Matthews
Head of Product Marketing, Conversica
Rethinking RFPs for ESPs
The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … read more
It’s Time to Ditch your ESP
Let’s face it: you’re frustrated with your email service provider. The good news is you’re in really good company. In this whitepaper, you’ll learn: Why enterprise marketers struggle to send personalized campaigns with their current ESP How MessageGears solves the … read more
Email Marketing Platforms: A Marketer’s Guide
Email Marketing Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about email marketing platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for email marketing platforms … read more
8 Email Best Practices for 2022 to Drive Growth
Date: Apr 7, 2022 1:00 EDT (10:00PDT)Speakers:
Jaina Mistry,
Senior Email Marketing Manager, LitmusRuth Bolster,
Product Marketing Manager, SalesforceRachel Boyles
Senior Product Marketing Manager, Salesforce
A/B Testing is Dead, Long Live A/B Testing!
Date: Mar 3, 2022 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Editor, chiefmartec.com George Khachatryan, CEO, OfferFit
B2B Marketing Automation Platforms: A Marketer’s Guide
MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more
Why It Pays to Segment Your Audience
In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … read more
The 4 Steps to a Successful Digital Transformation
Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … read more
Personalization For Dummies
Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … read more