Deferred Deep Linking: Shifting Traditional Mobile Marketing
Mobile moves fast. Within the next year, mobile is expected to claim more than half of the digital ad market. Those marketers who want to stay on top need to be knowledgeable of all sides of the ecosystem, have a … Read more
How to Radically Increase Google Shopping/PLA Profits with Keyword Segmentation
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping & Bing Shopping as a result of their capacity to qualify traffic prior to incurring cost. As a result, retailer … Read more
The Case for Reviews: How Consumers Use Reviews Today
If you run a successful business, you know your team can’t make decisions based on “what we think will probably happen.” You have to use data. That’s why Trustpilot is providing the data-driven research explaining how consumers use online reviews … Read more
The Social Side of Holiday Shopping
How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … Read more
Consumers Love Local: Small Retailers Have the Edge
Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local … Read more
Goal Based Bidding: Aligning Your SEM Strategy to Business Goals
SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in … Read more
Take Paid Search to the Next Level
If you’re using paid search, but think your ads could perform better, this white paper from [24]7 is for you. You will learn how to: Accel at paid search bidding Use predictive search bidding Find a predicitve search bidding solution … Read more
CMO Spend Survey 2015-2016: Digital Marketing Comes of Age
The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … Read more
Avoiding Common Pitfalls When Using The Forrester Wave and The Gartner Magic Quadrant
Navigating the marketing technology landscape is becoming increasingly difficult. This level of diversity, and the pace at which new vendors come to market, make technology selection processes extremely tough. The question that many marketing executives face is – “which vendors … Read more
The Seven Deadly Sins of Mobile Performance Marketing and How To Overcome Them
Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: Not taking the time to set up device targeting Wanting to target everyone … Read more