Avoiding Common Pitfalls When Using The Forrester Wave and The Gartner Magic Quadrant

Navigating the marketing technology landscape is becoming increasingly difficult. This level of diversity, and the pace at which new vendors come to market, make technology selection processes extremely tough.

The question that many marketing executives face is – “which vendors should I put on my shortlist?”

Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make in their marketing technology selection process is simply narrowing choices down to these vendors – the ones that show in the top-right corner of the analyst diagrams.

Read this white paper from TBSCG to find out how to use Gartner’s and Forrester’s reports the correct way for your business.

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