About [24]7
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[24]7 is redefining customer acquisition and engagement by making consumer intent the cornerstone of digital transformation. With intent-driven engagement, companies anticipate and act on consumer intent across any channel, collapsing the time to deliver successful outcomes in the moments that matter most. www.247-inc.com
Resources from [24]7:
Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization
Date: Sep 26, 2017 1:00 EST (10:00PST)Speakers:
Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester
Are You Falling Victim to the 4 Myths of Paid Search Bidding?
Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. Today, more than 1 million advertisers are bidding up prices on Google AdWords, spending more than $62 billion dollars annually. As the Google … Read more
6 Things to Look For in Bidding Optimization Solutions
Predictive Search Bidding is a great way to control your costs while increasing your return on investment (ROI). Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers … Read more
Predict Customer Behavior With Intent Data
Inside this white paper from [24]7: Understand the difference between customer behavior patterns and practical intent data Personalize the buying experience by predicting customer behavior in the moment How you can use intent data to increase conversion rates and speed, … Read more
How Are Leading Brands Winning at Paid Search
Inside this white paper from [24]7: Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. Depending on revenue targets and budget constraints, you can use Predictive Search Bidding to meet a variety of … Read more
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Date: Mar 30, 2017 1:00 EST (10:00PST)Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester
Are You Still Bidding Like It’s 2007?
In this white paper from [24]7 you will learn: Tips to strike the right balance between best position and lowest cost. How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods. Why marketers who are settling for daily … Read more
Goal Based Bidding: Aligning Your SEM Strategy to Business Goals
SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in … Read more
Take Paid Search to the Next Level
If you’re using paid search, but think your ads could perform better, this white paper from [24]7 is for you. You will learn how to: Accel at paid search bidding Use predictive search bidding Find a predicitve search bidding solution … Read more