Avoiding Common Pitfalls When Using The Forrester Wave and The Gartner Magic Quadrant
Navigating the marketing technology landscape is becoming increasingly difficult. This level of diversity, and the pace at which new vendors come to market, make technology selection processes extremely tough. The question that many marketing executives face is – “which vendors … Read more
The Seven Deadly Sins of Mobile Performance Marketing and How To Overcome Them
Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: Not taking the time to set up device targeting Wanting to target everyone … Read more
What is Lead Scoring?
A great deal of marketing revolves around a question that is not always asked out loud but is at the heart of many marketing campaign decisions: “Who is worth an investment of resources?” Marketing budgets are finite. The bandwidth of … Read more
Using Google to Drive Offline Sales
Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — learn how large brands can take advantage of their many locations on Google to drive more offline sales.
ABM Benchmark Insights (Q3 2016)
Do you know how your account-based marketing efforts are performing? How do those results stack up? Download this report from Brightfunnel to learn about 5 key insights they learned when analyzing data from a network of organizations using the Brightfunnel … Read more
Optimize Customer Experiences With Digital Intelligence
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out … Read more
Increasing Conversions On Adobe Experience Manager with E-Commerce, E-Services, and Custom Application Integrations
Adobe Experience Manager has been an extremely successful Digital Experience Management platform. Many leading brands have embraced the Adobe Marketing Cloud vision. As AEM implementations mature, they provide a source of best practices and lessons learned that digital marketers should … Read more
The 8 Habits of Highly Successful Ad Networks
Running an ad network is no easy feat But imagine you’re doing really well, and then you hear about another ad network blowing it out of the water. How do they do it? You seem to be doing everything you … Read more
Playbook for Facebook Creative Optimization
Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … Read more
IBM Customer Experience Analytics: From Data to Insights to Opportunities
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.