What’s Inside the Always-On Brain
In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … Read more
10 Ways You Can Use Reviews to Make Your Job Easier
Implementing these 10 tips from Trustpilot can increase efficiency, grow revenue, and make your business stronger. Tips include: How to resolve customer issues and build fans for life Create stronger email marketing campaigns Track trends and more
On Target: Three Actions to Guide Customer Experience Excellence
Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in … Read more
Gartner CMO Spend Survey 2016 – 2017
This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.
The Definitive Guide to Open Gardens eBook
Chances are, you’ve heard the buzz about the Open Garden movement. Now find out how you can go about designing your own Open Garden and uniting your fragmented marketing ecosystem. Don’t worry — it’s actually pretty easy. And once you’ve … Read more
A Primer on Personalization
Users are demanding a more tailored user experience and more organizations are seeing the benefit of a personalized content strategy and personalization technology to sell products, drive content consumption and improve the customer journey. With the proper strategy and preparation, … Read more
How to Align Customer Experience With Marketing Channel Operations
For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner’s customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.
How to Determine an SEO Budget: The Cost/Value Relationship
Search engines have evolved since the beginning of SEO, making it increasingly difficult for SEO companies to produce rankings and traffic. In the past rankings were easily manipulated, but now SEO professionals must be more strategic and produce value in … Read more
The Blended Attribution Playbook
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital … Read more
AdRoll’s Guide to Account-Based Marketing
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging. This guide from AdRoll covers: How to define your target accounts … Read more