Internet Trust Marks: Building Confidence and Profits Online
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online. Having the right website security solution in place is not enough by itself to turn the … Read more
How to Use Google+ for Business
By Maggie Georgieva This new guide helps make sense of Google+, the new social network from Google. It includes step-by-step instructions for how to set up and optimize your Google+ business page; best practices to generate more buzz around your … Read more
The Definitive Guide to Integrating Social Media and Email Marketing
Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore. But … Read more
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions. For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement. This whitepaper analyzes the differences in these … Read more
Quality Score Toolkit: Could Your AdWords Performance Use a Boost?
Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … Read more
Market Trends: Forrester Market Overview: Managed File Transfer Solutions
The managed file transfer (MFT) market is growing rapidly as the shortcomings of using basic file transfer protocol (FTP) to support external file transfers have become more apparent. Both senior management and external auditors are increasing demands for better security … Read more
The Trada Paid Search Primer
This 52-page e-book from Trada covers everything you’ll need to know to get started in paid search — from 7 Habits of Highly Successful Search Marketer to ad networks (Google and beyond), Quality Score, Ad Groups, Landing Pages, and much … Read more
10 Tips for Setting Your 2012 PPC Budget
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but … Read more
Powerhouse Holiday Marketing Strategies for Online Retailers
This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season. Based on the September 29 webcast, “Powerhouse Holiday Marketing Strategies for Online Retailers,” featuring Nick Drabicky of iProspect, this … Read more
Using Satisfaction Surveys to Achieve a Competitive Advantage
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction. Discover how you can create satisfaction surveys quickly and easily and let you … Read more