Survey Tips: A guide to help plan, develop and execute surveys
Download this handy guide to help you save time and money as you plan and execute your surveys – and get the highest response rate and the most useful results. Learn how.
Five Steps to Improving Business Performance Through Customer Intimacy
Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper … Read more
Explode Six Marketing Myths
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive.
Five Predictive Imperatives for Maximizing Customer Value
Most CRM systems rely on historical analytics that provide a “rear-view mirror” of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers’ evolving needs with forward-looking insights that … Read more
8 Key Metrics That Define Your AdWords Performance
There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. Read this guide to learn: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important … Read more
4 Signs You Need PPC Software
Is it time to invest in a PPC management platform? This new, free guide reveals four signs that your business could benefit from PPC software. These include: You Have the Budget – You’re Just Not Spending It Well Your PPC … Read more
Cross-Channel Experience Assessment
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding … Read more
Digital Transformation: Creating New Business Models Where Digital Meets Physical
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to … Read more
B2B Integration and Collaboration: Strategies for Building a ROI Business Case
Aberdeen conducted a survey of over 191 supply chain executives (Chief Supply Chain Officer Survey, January 2011) where only 14% of respondents indicated that they had the ability to perform online trading partner collaboration and 12% of respondents have online … Read more
Market Trends: Multi-enterprise/B2B Infrastructure Market, Worldwide, 2009-2014
Spending on multi-enterprise/business-to-business infrastructure technologies is poised to grow at a healthy pace during the next five years. Growth will be driven by the trend toward the provision of various B2B technologies via a software-as-a-service model, as well as via … Read more