How to Use Google+ for Business

Guide to Using Google's Social Network for Business

By Maggie Georgieva

This new guide helps make sense of Google+, the new social network from Google. It includes step-by-step instructions for how to set up and optimize your Google+ business page; best practices to generate more buzz around your company, and the different aspects of Google+ that will impact your search engine optimization and blogging efforts.

Table of Contents:

  • What Google+ is and why it matters
  • How to set up a Google+ business page
  • The benefits of Google+ in search
  • 6 best practices for marketing on Google+
  • Conclusion & additional resources

Sponsored by HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool,, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.

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