Powerhouse Holiday Marketing Strategies for Online Retailers

This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season.

Based on the September 29 webcast, “Powerhouse Holiday Marketing Strategies for Online Retailers,” featuring Nick Drabicky of iProspect, this whitepaper includes an overview of online retail and how select categories performed — plus how to evaluate your own performance from last year, and what opportunities may exist in the coming holiday season. Learn how to set priorities, evaluate your efforts from last year, and leverage the rising online buying trends to bring stellar sales revenues.

Nick Drabicky is Client Services Manager at iProspect.

This whitepaper was prepared by Sarah Engel, co-founder and chief brand officer of Elegant Disruption, a boutique marketing consulting firm specializing in brand identity, communications and marketing technology enablement.

Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152.

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