Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics
Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold … Read more
Unlocking the Power of eBay for Retailers
eBay has become one of the most powerful channels for retailers and big brands alike. If you’re not on eBay, you’re missing out on valuable revenue. The growing marketplace has seen some major changes over the years, and this evolution … Read more
Four Winning PPC Strategies to Increase Your Ad’s CTR
Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … Read more
Seven Reasons You Need Predictive Analytics Today
Learning from the past is one thing, but real competitive advantage happens you get it right the first time. Read this white paper to uncover why predictive analytics is becoming a necessity for companies to gain and maintain advantage: Why … Read more
Decisions That Drive Success
Every day, people in your organization are struggling to make the right decisions working with customers, partners, and each other because they simply can’t use all available data. There’s too much of it for humans to internalize, understand, and apply … Read more
What Does Seamless Cross Channel Look Like?
Seamless Cross Channel Execution, End to End. You need a single view of the customer, inventory orders and shipments everywhere across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you … Read more
The Customer Intimacy Imperative
Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including: Customer acquisition focused on attracting the right customers efficiently; relationship development … Read more
Customer Analytics Pay Off
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Increasing Marketing Campaign Profitability
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels quickly resulting in decreased costs … Read more
Grow Your Business by Building Consumer Trust: The Secret Ingredient of Internet Success
Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn’t feel safe on a website, they’ll leave, and the chances are high they’ll never come back even if nothing … Read more
