Smarter Commerce for Consumer Products
As the world becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging—an empowered consumer. Enabled by technology and social media, today’s smarter consumer can instantly share information with the world while searching for higher value on … Read more
Exploring iPaaS Usage Scenarios: B2B and Cloud Service Integration
The most proven scenarios for integration platform-as-a-service (iPaaS) usage are external integration of an organizations’ on-premises applications and processes with those of business partners (i.e., e-commerce B2B integration) and with software-as-a-service (SaaS)/cloud applications (i.e., cloud services integration). This research provides … Read more
Sell. Smarter
Guess what? You’re not in charge anymore. Your customers have greater and greater influence. While that can be a hard truth for some brands accept, it’s a reality that many of today’s most successful businesses have embraced. Consumers—both businesses and … Read more
Gartner Magic Quadrant for E-Commerce: Selecting a vendor
E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. With organizations of all sizes moving online, the number of … Read more
Forrester Seven Top Integration Trends for 2011 to 2012
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends. Enterprises are seeking a lean, mean, and more holistic approach to integration, … Read more
Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst
This guide is intended for digital analytics professionals who want to leverage the distinct advantages of Adobe SiteCatalyst in establishing a foundation for “smart SEO.” By following the advice in this guide, users will be able to: Prepare Adobe SiteCatalyst … Read more
Global Digital Advertising: Q1 2012 Update
Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of … Read more
eMarketer’s Top Digital Trends for 2012 and Beyond
Rethink your digital advertising strategy Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow? Accelerate digital marketing results Marketers, retailer, content owners and technology firms are … Read more
The State of Mobile Search Advertising in the US
With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder … Read more
Email Design and Creative Checklist
This easy-to-follow compilation of actionable best practices will allow you to reach your target audience by: Optimizing your email message Including consistent brand and design Avoiding common spam signatures Kickstart your targeted email marketing today by downloading the Email Design … Read more
