This guide is intended for digital analytics professionals who want to leverage the distinct advantages of Adobe SiteCatalyst in establishing a foundation for “smart SEO.” By following the advice in this guide, users will be able to:
- Prepare Adobe SiteCatalyst for SEO analysis
- Understand how search detection works
- Understand the concepts and advantages of SiteCatalyst success events
- Create, view and edit dashboards and standard and custom reports
- Analyze the impact of branded and non-branded SEO (and SEM) results
- Understand the impact of “long tail” search terms
- Compare SEO results across varying slices of time
- Understand conversion rates for SEO efforts
- Apply filters to isolate and analyze individual or groups of search terms
- Identify areas for advanced research
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