Smarter Commerce for Consumer Products

As the world becomes increasingly interconnected, instrumented and infused with intelligence, a new consumer is emerging—an empowered consumer. Enabled by technology and social media, today’s smarter consumer can instantly share information with the world while searching for higher value on the purchasing path. Cost-saving opportunities, or recommendations from trusted friends are often shared as part of the search process.

Successful marketers are delivering a smarter commerce experience – one that is cross-channel by design, allowing customers to shop or buy seamlessly across channels and touchpoints…

Learn more about how marketers are adapting their strategies and abilities to reach today’s smarter consumer.

Sponsored by IBM

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