The Definitive Guide to B2B Social Media
This guide offers valuable insight from innovative thought leaders and provides best practices for utilizing social media marketing applications effectively. Use the worksheets and checklists to best incorporate your social media plan and policy at your company. Also learn to … Read more
Definitive Guide to Marketing Metrics and Analytics
This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. … Read more
Guide & Checklist: How to Choose a PPC Platform
Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC … Read more
It’s Time to Make Facebook Marketing Work: Forrester Research Report
Are you still trying to figure out how to drive real business results from Facebook? If so, you’re not alone. While 96% of marketers are using the site, and millions of users are ‘liking’ brand pages, the majority of marketers … Read more
Optimizing Content Creation for Conversions
It’s not enough to publish content on your website: You also need to think about how to put that content to work to help you achieve business goals online, from attracting relevant website traffic to directing visitors to valuable ecommerce … Read more
Smarter Commerce: Redefining commerce in the age of the customer
Today’s customers have information at their fingertips and can dictate a new set of terms in the dynamic relationship between buyers and sellers. Smarter Commerce puts the customer at the center of all operations. Read this brochure to learn how … Read more
The Essential Guide to Choosing a Web Analytics and Online Marketing Solution
Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago. Selecting a web analytics and online marketing solution is a high-stakes decision that can shape your company’s fortunes for years to come. … Read more
Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics
Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold … Read more
Unlocking the Power of eBay for Retailers
eBay has become one of the most powerful channels for retailers and big brands alike. If you’re not on eBay, you’re missing out on valuable revenue. The growing marketplace has seen some major changes over the years, and this evolution … Read more
Four Winning PPC Strategies to Increase Your Ad’s CTR
Two of the most effective ways to learn how to create better ads are to analyze real-word ad creative, and to understand how someone with a track record of creating successful performance-oriented ad campaigns thinks about ad copy and creative. … Read more
