Sell. Smarter

Redefining commerce in the age of the customer

Guess what? You’re not in charge anymore. Your customers have greater and greater influence. While that can be a hard truth for some brands accept, it’s a reality that many of today’s most successful businesses have embraced.

Consumers—both businesses and individuals—are smarter. Your approach to selling to them must be smarter as well.

Learn how successful marketers have adapted their selling strategy to meet the needs of today’s smarter customer.

Sponsored by IBM

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