Gartner Magic Quadrant for E-Commerce: Selecting a vendor

E-Commerce continues to gain visibility with marketing and sales professionals across all sectors. As consumer online shopping continues to grow, interest in online shopping has spread to the B2B sector. With organizations of all sizes moving online, the number of E-Commerce solutions — and the options for adopting E-Commerce software — continue to grow as well.

Market acquisitions are also expanding the amount of capabilities offered by a single vendor, as clients look for new E-Commerce capabilities such as social and mobile commerce, Web analytics, E-mail campaign management, aspects of customer service, distributed order management, warehouse management, and other fulfillment capabilities.

This report presents the “Magic Quadrant” as a guide to the evaluation and selection process for E-Commerce solutions, and includes profiles of leading E-Commerce vendors.

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