Social Media Resources for Digital Marketers — at the Depot
July 24, 2012Digital Marketing Depot is currently hosting a range of whitepapers, E-Books and webcasts on social media and related marketing topics: E-Books* – Social Media and the Future of the Agency Big Data Management Recorded Webcast – Search + Social = … Read more
Online Advertising Report: April – June 2012
Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. … Read more
SEO vs. Social Media: Which Is Best for Your Marketing?
Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using … Read more
How to Attract Customers with Twitter
The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. Yes, Twitter is a place for engagement with followers; but it’s also a place to generate leads and drive … Read more
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This white paper looks at … Read more
“Why Care About Combination Clickers”
Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … Read more
Facebook and Paid Search
With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising. And with an audience that clearly … Read more
The 20-Minute PPC Work Week
Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can … Read more
Case Study: Acer: Accelerating marketing effectiveness
Leading personal computer manufacturer increases its U.S. Facebook fan base ten times using Adobe® Social and Multi-channel Advertising Technology from Adobe. Over its 30 year history, Acer has established itself as a global leader in PC and notebook computing. The … Read more
10 Steps to the Right Landing Page Platform
Deploying beautiful, high-performance landing pages is easy with the right solution–but which one is right for you? Whether you’re actively looking for a landing page platform, or you’re simply exploring the available options, this guide can help you perform a … Read more
