Bid Testing Best Practices

Test small and test frequently for the most effective results

Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results.

This white paper looks at three bid testing methodologies: position-based testing, value-based testing and current bid-based testing.

This whitepaper covers:

  • Who should bid test – and why
  • 3 Bid Testing Methodologies
  • How to Measure Success

Sponsored by OptiMine
Agile marketing attribution, marketing mix modeling and optimization. OptiMine provides the fastest, most actionable cross-channel measurement for all digital and traditional marketing across any online and offline conversion points.