Facebook and Paid Search

With half a billion active users spending a total of 700 billion minutes on Facebook every day, advertisers and their agencies are focusing more attention on Facebook as a key component of online advertising.

And with an audience that clearly identifies its interests and demographics, search engine marketers are working harder than ever to incorporate Facebook into their strategic planning and execution ñeither on the Facebook platform directly or by leveraging third-party campaign management solutions.

But advertising on Facebook without understanding its unique characteristics can result in poor campaign performance. This SearchForce WhitePaper discusses some of the distinctive aspects of Facebook and how you can use them to gain a competitive advantage.

Sponsored by SearchForce
Founded in 2004, SearchForce builds a customizable and scalable pay-per-click management & bid optimization platform to meet leading SEM objectives. The company’s software is used by some of the largest agencies, online advertisers and brands. SearchForce’s platform allows clients to effectively manage large-scale, online marketing campaigns across Google, Yahoo!, Bing, Facebook and a variety of other marketing channels including natural search to deliver higher returns at a lower cost, and with less work. SearchForce boasts a localized platform with support for multiple languages, time zones and currency.

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