Conversion Attribution: Choosing the Right Model for Your Search Marketing Campaigns
When it comes to conversion attribution, there is no perfect model. As a marketer, the imperative is to find a model that works with your business goals and allocates conversion values to meet your priorities. Using your existing data, you can … Read more
A Creative Guide to Facebook Pages: Timeline for Brands
The Timeline format for Facebook Brand Pages, introduced in early 2012, offers exciting new opportunities for reaching audiences with your brand story — if you know how to take advantage of it. When using the new Timeline format, it’s important … Read more
Algorithms and Optimization for SEM
We can’t control economic ups and downs or consumer behavior, but we can control our online response. So when our current marketing strategy produces results that are less than optimal, it’s time to enlist a different approach. With Adobe’s portfolio … Read more
10 Ways to Improve Your Company’s Communication
According to Buzz Marketing, 85% of business buyers believe companies shouldn’t just present information — they should engage with prospective buyers. And, Technorati estimates that employee dissatisfaction and disengagement costs businesses beteween $254 billion and $363 billion per year. It often comes … Read more
Best Practices for Facebook Advertising
Facebook now has half a billion active users. Yes, that’s billion with a “B.” That means about one in every 14 people on the planet now uses Facebook and the user base is still growing. Not only that, users spend … Read more
Global Digital Advertising: Q2 2012 Update
We’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies, Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and … Read more
The Search Marketer’s Guide to Creative Testing and Optimization
Turn Impressions Into Clicks, and Clicks Into Conversions In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains … Read more
PPC Bidding Basics: What you don’t know is probably hurting you
The Subtle Science of Bidding Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s possible that seemingly intuitive methods—like bidding all brand keywords at high levels and always aiming for position 1.00—could in … Read more
Call Tracking Simplified
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today’s technology cannot deliver a complete picture of real sales-ready leads and this won’t justify online ad spending. Without call tracking … Read more
Social Media Resources for Digital Marketers — at the Depot
July 24, 2012Digital Marketing Depot is currently hosting a range of whitepapers, E-Books and webcasts on social media and related marketing topics: E-Books* – Social Media and the Future of the Agency Big Data Management Recorded Webcast – Search + Social = … Read more