SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch.

For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact on your marketing efforts?

This whitepaper covers the pros and cons of using either SEO or social media in marketing, so you can decide which to use and when.

Topics include:
• The strengths and weaknesses of SEO and social media
• Where SEO and social media complement one another
• How to decide which will deliver your business better results — SEO or social media

No matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Sponsored by HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool,, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.

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