Call Tracking Simplified

Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today’s technology cannot deliver a complete picture of real sales-ready leads and this won’t justify online ad spending. Without call tracking there is no easy way to understand which online marketing efforts are driving phone calls.

This whitepaper provides an overview of call tracking: what it is, how it evolved, how it works and key benefits and features. Illustrative case studies are also included.

Sponsored by Mongoose Metrics

A leader in call measurement and attribution, Mongoose Metrics and its Mongoose Marketing Suite deliver phone call insights and ROI intelligence across all marketing channels, empowering digital marketers to measure, analyze and monetize their campaigns and prove return.

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