Conversion Attribution: Choosing the Right Model for Your Search Marketing Campaigns

Kenshoo

When it comes to conversion attribution, there is no  perfect model.  As a marketer, the imperative is to find a model that works with your business goals and allocates conversion values to meet your priorities. Using your existing data, you can compare several models at once to gain a deep understanding of your customers’ behavior to better optimize your campaigns.

At the end of the day, conversion attribution will structure your data in a way which best reflects your customer interactions. With that data, you can draw key insights and make the strategic and tactical decisions for your campaigns.

This whitepaper explores:

  • common attribution models
  • case studies in attribution modeling
  • best practices for conversion attribution

Sponsored by Kenshoo

Related resources: Advertising, Agencies, Analytics, Marketing General, Multi-channel, White Papers.

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