Driving Profitable Phone Calls from Mobile Advertising
A superior digital call advertising campaign should produce material, incremental inbound sales efficiently at the expense of your competitors. In an increasingly competitive call marketplace, how can I ensure my digital campaigns drive superior results? This paper addresses this question … Read more
3 Reasons Why Call Tracking Matters to Digital Advertisers and Agencies
If you are like most advertisers and agencies today, your advertising budget is under greater scrutiny than ever before. Maximizing each advertising dollar is one of your top priorities. If you are only tracking clicks and/or online conversions, you are … Read more
Step-by-Step Guide to LinkedIn’s New Company Pages
On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a marketing tool. “For companies, this means a more powerful way to build relationships with your … Read more
How to Easily Create Infographics using a PowerPoint Template
Infographics are becoming a popular tool that marketers use to capture the attention of their target audiences. You’ve seen them shared on blogs and social media sites — and their visual appeal is indisputable. The only question is, how do … Read more
47 Handy Facebook Stats and Charts
Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign. Do you know the best time to engage with your customers on Facebook? Learn this and more … Read more
How to Attract Customers With Facebook
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer … Read more
9 Things You Need to Know to Master Mobile Marketing
Research shows clearly that marketers have not yet scratched the surface of the mobile marketing boom. In many ways, no one fully comprehends how big it will be. Here’s a snapshot of the possibilities: by 2016 analysts from Morgan Stanley … Read more
5 Things You’re Missing Without Call Tracking
The phone is re-emerging as the preeminent marketing platform. That’s why it is more vital than ever that companies use intelligent call tracking. The most common action and the desired result of any mobile marketing campaign is a phone call. … Read more
10 Great Mobile Marketing Experiments
By now, every marketer knows they should at least be experimenting with mobile marketing. They know it is about to explode. They know it is critical to the future of their success. Some marketers even know—at least roughly—how to do … Read more
11 Ways to Improve Conversion Rates with Call Tracking
At its most basic level, call tracking tells businesses which marketing channels produce phone calls and which do not. It’s like Google Analytics for the phone. Advanced call tracking also tracks and scores leads, records calls, tracks missed opportunities, gathers customer … Read more