The Ultimate Multi-Channel Social Strategy Survival Guide
Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … Read more
The Forrester Wave™: Social Risk And Compliance Solutions
Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … Read more
The Smart Social Report: Volume One
If any of these questions have come up in recent strategy sessions, “The Smart Social Report, Volume 1” can provide clarity. Spredfast evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content … Read more
The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers
Date: Feb 25, 2016 1:00 EST (10:00PST)Speakers:
Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech
8-Step Road Map to a World-Class Social Media Governance Program
Date: Mar 1, 2016 1:00 EST (10:00PST)Speakers:
Mia Dand, CEO, Lighthouse3.com
Devin Redmond, VP and General Manager of Social Media Security and Compliance, Proofpoint
The Savvy Brand’s eBook to a Successful Brand Ambassador Program
As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … Read more
The Golden State Warriors: Leading on the Court and in Social Media
From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … Read more
The New Normal: Audience Marketing in the Age of You
One of the top priorities for CMOs today is to define a personalized customer experience when technology and connectivity combined have placed brand relationships in the hands of consumers, a phenomenon that Interbrand, the leading brand consultancy, has termed ‘the … Read more
Mapping Roles and Responsibilities for Social Media Risk
Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, … Read more
Social Media Marketing in 2016
The 2015 Wayin Real-Time Marketing Report, a first-of-its-kind research study, aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands. Real-time marketing occurs in the moment, but successful … Read more
