The Warriors' social media program protects their brand and their fans from hackers, spammers and deviants.
From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social presence that’s at the forefront of the sports world, with over 3.5 million “likes” on their Facebook page alone. Over a one-week period during the playoffs, their Facebook community made over 49,000 comments!
But what happens when social pages become more popular? Hackers, spammers and deviants are attracted to these large audiences and use them as a platform to post malware, phishing, spam, hate speech, pornography and profanity to massive audiences–harming the brand and the fans that support it.
Sponsored by ProofPoint
Proofpoint Inc. (NASDAQ:PFPT) is a leading next-generation security and compliance company that provides cloud-based solutions for comprehensive threat protection, incident response, secure communications, social media and mobile security, compliance, archiving, and governance. Organizations around the world depend on Proofpoint's expertise, patented technologies, and on-demand delivery system. Proofpoint protects against phishing, malware, and spam, while safeguarding privacy, encrypting sensitive information, and archiving and governing messages and critical enterprise information. More information is available at www.proofpoint.com.