How to Define and Implement Organizational Enterprise Social Media Risk Management
Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, and more.
To get optimal value from social media efforts, organizations need to establish controls for the downsides of the technology by first clearly defining which roles within their unique corporate structure should be involved in social media risk management and their specific responsibilities.
This report from Nexgate outlines a framework for assigning roles and responsibilities to manage social media risk, including:
- Roles with an interest in social media risk management
- Social media risk management responsibilities
- Roles and responsibilities in common risk scenarios
- Budgeting and procurement for controls
- Steps to mitigate risk to your social media programs
Sponsored by ProofPoint
Proofpoint Inc. (NASDAQ:PFPT) is a leading next-generation security and compliance company that provides cloud-based solutions for comprehensive threat protection, incident response, secure communications, social media and mobile security, compliance, archiving, and governance. Organizations around the world depend on Proofpoint's expertise, patented technologies, and on-demand delivery system. Proofpoint protects against phishing, malware, and spam, while safeguarding privacy, encrypting sensitive information, and archiving and governing messages and critical enterprise information. More information is available at www.proofpoint.com.