Social Media Marketing in 2016

Real-time moments matter, plan your marketing campaigns to be ready for them

The 2015 Wayin Real-Time Marketing Report, a first-of-its-kind research study, aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands.

Real-time marketing occurs in the moment, but successful marketing teams plan ahead to leverage in-the-moment social activity.

Along with sharing the key findings from a recent study by Wayin, this guide will show you how to:

  • Identify how social activity and current events connect to your brand
  • Align planned marketing campaigns with real- time activation strategies
  • Ensure the necessary technology capabilities are in place for execution

Sponsored by Wayin
Wayin is a social media intelligence and marketing software company that offers solutions to surface the best social trends and content to persuade action and drive marketing results.

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