The New Normal: Audience Marketing in the Age of You

The role of the CMO in creating business value

One of the top priorities for CMOs today is to define a personalized customer experience when technology and connectivity combined have placed brand relationships in the hands of consumers, a phenomenon that Interbrand, the leading brand consultancy, has termed ‘the Age of You.’

This white paper from Netbase takes a closer look at the future of audience marketing powered by social data, what it can do for you to deliver business value. You’ll learn about:

  • The role of the CMO in creating business value in the Age of You
  • How to super-charge marketing with social data
  • The brave, new world of marketing with a NEW consumer
  • Success stories from leading global consumer brands

Download “The New Normal: Audience Marketing in the Age of You” and learn how social audience marketing helps the CMO drive greater business impact and leapfrog the competition.

Sponsored by Netbase

NetBase is the leading enterprise social analytics solution for top consumer brands, their agencies, and their ecosystem partners to drive real business results.

NetBase is a SaaS solution that provides the fastest and most accurate social media analytics solutions for real-time and historical social data. Enables marketers to understand, analyze information, target and reach the right consumers, and measure social performance results.

NetBase enables customers to grow and protect their brand by growing revenue, reducing costs, lowering risk, and enhancing productivity. The platform was independently tested against top competitors for performance and came out 9X faster in surfacing insights and 50-70% more accurate than others. In addition, it's the only platform to give deep insight into behaviors, emotions, likes and dislikes for any brand, industry area, or audience.