8-Step Road Map to a World-Class Social Media Governance Program

Date: Mar 1, 2016 1:00 EST (10:00PST)

Mia Dand, CEO, Lighthouse3.com
Devin Redmond, VP and General Manager of Social Media Security and Compliance, Proofpoint


Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management costs have grown nearly threefold over the past 5 years as brands attempt to get a handle on this explosion in social content.

How do you manage this massive increase in social media risk and minimize the negative impact on your business?

Join Mia Dand, CEO of Lighthouse3.com, and Devin Redmond, VP and General Manager of Social Media Security and Compliance at Proofpoint, as they share an 8-step road map for setting up a world-class social media governance program.

Attend this webcast and learn from seasoned social media professionals:

  • How to maximize the effectiveness of your social media program and protect your brand.
  • How to get internal buy-in and prove the ROI of your social media governance program.
  • Best practices and tips from brands including Intel, Thomson Reuters, and others.

Sponsored by ProofPoint

Proofpoint Inc. (NASDAQ:PFPT) is a leading next-generation security and compliance company that provides cloud-based solutions for comprehensive threat protection, incident response, secure communications, social media and mobile security, compliance, archiving, and governance. Organizations around the world depend on Proofpoint's expertise, patented technologies, and on-demand delivery system. Proofpoint protects against phishing, malware, and spam, while safeguarding privacy, encrypting sensitive information, and archiving and governing messages and critical enterprise information. More information is available at www.proofpoint.com.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.