Grande Guide to Social Advertising
Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … Read more
The Multiplier Effect of Integrating Search & Social Advertising
Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … Read more
50 Social Marketing Campaign Ideas
Are you looking for inspiration on how to make your next social marketing campaign a huge success? Well look no further. Offerpop has jam-packed their newest white paper with creative ideas from their customers across the globe. No matter what … Read more
Look Book: Social Marketing Campaigns for the Holidays
Want to nail your holiday season marketing with creative social marketing campaigns? This look book features loads of smart tips and creative ideas from brands like Overstock.com, Saks Fifth Ave., L’Oreal and more. You’ll learn how to: Launch Black Friday … Read more
Top 5 Questions When Choosing Your Online Review Platform
How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … Read more
Integrating Digital Marketing for Customer Service
Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage … Read more
The Definitive Guide to Instagram Marketing
Instagram is revolutionizing the visual web. With more than 200 million active monthly users and over 60 million photos shared each day, it’s evident that consumers can’t get enough. So how do you tap into this massive, engaged audience to … Read more
A Guide to Evaluating Enterprise Social Relationship Platforms
For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … Read more
How to Turn Employees into Brand Ambassadors
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Product evangelists have been around longer than the web, while celebrity endorsements and all types of brand promoters have existed for a long time. In fact, … Read more
Social Media Myths
One of the most important aspects of creating successful social media campaigns is choosing the right social media channels. There are some common myths about individual social media platforms that may be influencing your decisions and standing in the way … Read more
