About Zog
ZOG Digital is a leading digital marketing and technology company. ZOG Digital optimizes content for search, social and all media through its proprietary marketing technology, enabling marketers to more effectively identify, sell to and retain profitable customers at all points in the purchase decision path through a single marketing partner. The company’s discovery marketing solutions include search engine optimization, social media marketing, paid advertising, content development, and design and development.
Headquartered in Scottsdale, Ariz., its clients are leaders across all industries and include Allstate, KitchenAid, Capital One, National Geographic and Focus Brands. For more information, please visit zogdigital.com or follow us on Twitter @ZOGDigital.
Resources from Zog:
The Complete Content Development Guide
How to find target audiences, as well as build, optimize and amplify content across the web A comprehensive content marketing plan can increase your brand’s online visibility and authority. By understanding audience needs, developing meaningful content, and promoting through organic … Read more
The Essential Guide To Using Tools and Technology in Link Building
The SEO landscape continues to shift towards the importance of off-page SEO to increase visibility and authority online by informing search engines that a page is valuable due to the number of links directed to that site. In addition to … Read more
The 2015 Digital Marketing Budget and Trend Guide
Within the next 3 years, businesses will spend more money advertising on digital media platforms like Google and Facebook than any other media-type, including television. Before crafting fiscal year 2015 budgets, brands must first understand the latest digital marketing … Read more
Integrating Digital Marketing for Customer Service
Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage … Read more
Digital Marketing for Multi-Location Businesses
Local search engine optimization (SEO) has the ability to effectively and efficiently connect businesses with local searchers. In this learn, ZOG Digital, with insights from Forrester Research, Inc. and UBL, will break down why local SEO is necessary for multi-location … Read more
Diversify Your SEO Portfolio – 14 Must-Have Assets
Research has shown that the majority of searchers click on the top organic result when searching online; while only 15 percent click on the second result and less than 10 percent for the third. To consistently rank high and to … Read more
Multi-Location Business Guide to Local SEO
Approximately 30 – 40% of searches have local intent, which translates to more than 3 billion local searches monthly, according to Google. Local SEO leverages local searches and puts businesses in front of customers at the very moment that … Read more
Retailer’s Guide to Pinterest
Each pin by a retailer on Pinterest generated an average of two site visits, six page views and 78 cents in sales in Q4 2013, according to Piqora. As retailers diversify their digital marketing efforts to adapt to changing shopping … Read more