How to Turn Employees into Brand Ambassadors

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Successful brands, whether big or small, need ambassadors to trumpet their products and services. Product evangelists have been around longer than the web, while celebrity endorsements and all types of brand promoters have existed for a long time. In fact, some historians suggest celebrity endorsements started in the 18th century with royals promoting products manufactured by Wedgwood ceramics.

Finding people who can represent you is a task – they are more than influencers.

Some of the topics covered in this white paper:

  • How to build brand ambassadors
  • Harness their passion
  • Help them educate

Sponsored by SweetIQ

SweetIQ is an industry leader in local search marketing, helping Fortune 500 brands convert online searches to in-store shoppers. Our platform provides local marketing analytics, intelligence, strategic recommendations, and automation to national brands across North America.