How to Get Social Media Influencers Talking About You
Who are social media influencers and why are they so important? A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other social media platform. He or she can … Read more
Inside Twitter: An In-Depth Look Inside the Twitter World
Over the past few years, Twitter’s growth has been explosive. With 255 million active users each month, and 500 million tweets sent each day, Twitter has become one of the most ubiquitous social media platforms in the world. While Twitter’s … Read more
8 Ways to Build Your Brand Using Social Media
Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers. Customers are vocal, sometimes passionate, with their likes and dislikes about the brands, products and … Read more
How to Turn Bad Reviews Into New Customers
Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. Just because someone spoke … Read more
Enabling The Business with Social Relationship Platforms
The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling the organizational growth through new technology and improved processes. With social media efforts taking an increasingly important role in the … Read more
Real-Time Marketing: Go Beyond the Buzz
Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … Read more
Make Your Social #FAILPROOF
9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … Read more
Fueling Revenue with User-Generated Content
The explosion of social content is changing the fabric of the web. The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user-generated content 20% … Read more
The Definitive Guide to #Hashtag Campaigns
How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … Read more
Retailer’s Guide to Pinterest
Each pin by a retailer on Pinterest generated an average of two site visits, six page views and 78 cents in sales in Q4 2013, according to Piqora. As retailers diversify their digital marketing efforts to adapt to changing shopping … Read more
