HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.

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A Guide to Evaluating Enterprise Social Relationship Platforms

For companies marketing with social media, it’s becoming impractical to manage it without a social relationship platform (SRP). A centralized platform can serve the publishing and data needs of numerous stakeholders in separate departments. SRPs allow for all departments and … Read more »


Enabling The Business with Social Relationship Platforms

The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling the organizational growth through new technology and improved processes. With social media efforts taking an increasingly important role in the … Read more »


Real-Time Marketing: Go Beyond the Buzz

Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … Read more »


Make Your Social #FAILPROOF

9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … Read more »


Social Media in Technology: A Unified Strategy for Success

Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities. Download this White Paper to find … Read more »


Turning Insight Into Action: The Journey to Social Media Intelligence

The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, … Read more »