How to Turn Bad Reviews Into New Customers
Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers. Just because someone spoke … Read more
Enabling The Business with Social Relationship Platforms
The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling the organizational growth through new technology and improved processes. With social media efforts taking an increasingly important role in the … Read more
Real-Time Marketing: Go Beyond the Buzz
Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … Read more
Make Your Social #FAILPROOF
9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … Read more
The Definitive Guide to #Hashtag Campaigns
How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … Read more
Social Media in Technology: A Unified Strategy for Success
Leading companies, such as IBM, know that when different departments across the organization use social media to listen to their audiences and peers, they get stronger insights into their customers, competitors, industry, and communities. Download this White Paper to find … Read more
Turning Insight Into Action: The Journey to Social Media Intelligence
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, … Read more
The Marketer’s Guide to Customer Loyalty
Customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. “The Marketer’s Guide to Customer Loyalty” is here to help you make sense of all the moving pieces in building, executing, … Read more
The Social Intelligence Report
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results. Download the … Read more
The Four Social Marketing Tools You Need
Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You’ll learn to solve common social marketing challenges using the most effective technology solutions, including how … Read more