Getting a bad review on a social network can seem like the end of the world, especially if the negative reviews gain traction in a community and draw comments from some of your more reliable customers.

Just because someone spoke negatively about your business, it doesn’t mean disaster. A complaining customer can easily be turned into a faithful customer and even a brand ambassador to expand the reach of your business.

Download this white paper to learn about:

• How customers use reviews to make purchase decisions
• Customer vs. critic reviews
• How to rectify bad reviews